concept testing

concept testing
/'kɒnsept ˌtestɪŋ/ noun
the evaluation of a new product idea, usually by consulting representatives from all the main departments in a company, and/or by interviewing a sample of consumers
The new product idea did not survive concept testing because it didn’t answer an existing demand.
After thorough concept testing the idea of a disposable pen was rejected as the company’s production capacity was too limited.

Marketing dictionary in english. 2015.

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